Sphere of influence ideas
Sphere of Influence Ideas: 7 Ways to Stay in Touch All Year
Most repeat and referral business comes from people who already know you. The hard part isn't knowing that, it's staying in touch every month without sounding like a sales pitch. These seven ideas are small, useful and easy to repeat.
7 ways to stay in touch
- Send a monthly local market update. Three numbers for your city and one sentence on what they mean for homeowners.
- Text a home value check-in. Offer an updated value estimate once or twice a year, only to clients who opted in to your texts.
- Drop off a seasonal pop-by note. A short card with something small and local works better than branded swag.
- Share a list of local weekend events. Farmers markets, school plays, holiday lights: useful even for people who aren't moving.
- Send a home anniversary card. Mark the date they got the keys and add one maintenance tip for the season.
- Post a neighborhood business spotlight. Feature a local shop or restaurant and tag them.
- Invite one past client for coffee each week. One conversation a week adds up to about 50 a year.
Make it a habit
- Pick one monthly touch, one quarterly touch and one yearly touch, and put them on your calendar.
- Keep a simple list of past clients with their home anniversary dates.
- Only text or email people who agreed to hear from you, and make it easy to opt out.
Want this done for you?
The Agent Edition's Monthly Edition sends you a finished market update reel and the Market Update Kit for your city every month, with graphics, captions, a newsletter and texts for your sphere, for $29/month. See the samples at theagentedition.com/services/market-update-reel.