Real Estate Market Update Script (Fill-in Template + Example)
A market update works when it answers one question your followers actually have: is now a good time to buy or sell around here? Use this 30-second script, swap in your own numbers, and record it or have it made for you.
The 30-second market update script (fill in the blanks)
- Hook (0–3 s): "Is [City] still a seller's market? Here's what changed in [Month]."
- Number 1 (3–10 s): "The median list price is [$X], [up/down] [Y%] from a year ago."
- Number 2 (10–17 s): "Homes are taking [N] days to sell, [faster/slower] than last year."
- Number 3 (17–23 s): "[Z%] of listings had a price cut, so [buyers have room to negotiate / well-priced homes still move]."
- Takeaway (23–27 s): "If you're [buying/selling] this season, [one practical tip]."
- Call to action (27–30 s): "Want the numbers for your ZIP code? Send me a message."
Example with real data: Miami, August 2026
"Is Miami still a seller's market? Here's what changed in August. The median list price is $490,000, down 2.0% from a year ago. Homes are taking a median of 85 days to sell, a bit faster than last year. Only 14.6% of listings had a price cut, fewer than in most big metros, so well-priced homes are holding their value. If you're selling this fall, price it right from day one. Want the numbers for your ZIP code? Send me a message." Source: Realtor.com monthly housing data, Miami-Fort Lauderdale-West Palm Beach metro, August 2026.
5 hooks that make people stop scrolling
- "[City] home prices just did something they haven't done in a while."
- "Sellers in [City], this number matters more than the price."
- "Buying in [City] this fall? Watch this before you make an offer."
- "Here's the [City] housing market in 30 seconds."
- "One in [X] homes in [City] just cut its price."
Rules that keep your update trustworthy
- Use one source per video and name it on screen, for example Realtor.com, your MLS or your local board
- Say "list price" when you mean asking price; it is not the final sale price
- Pick three numbers at most; more than that and viewers stop listening
- Talk about homes and the market, never about who should live in a neighborhood (Fair Housing)
- Do not promise future prices; describe what the data shows today
Where to find your numbers
Free monthly metro data is published by Realtor.com research and summarized in our housing market updates for 73 large U.S. metros. For ZIP-level numbers, use your MLS. If you would rather not film at all, our market update reels turn your local numbers into a branded 30-second video.
Source: Example figures: Realtor.com monthly housing inventory data, August 2026.
How long should a real estate market update video be?
For Instagram Reels and TikTok, 20 to 40 seconds works well: a hook, two or three numbers, one takeaway and a call to action. Longer YouTube updates can go deeper.
How often should agents post a market update?
Once a month is the common rhythm, because most housing data is published monthly. Some agents add a short weekly update in busy seasons.
Do I have to be on camera?
No. Many agents use a voiceover over charts or listing photos. A faceless format still works if the numbers are local and clearly sourced.