Holiday marketing
6 Real Estate Holiday Marketing Ideas to Plan Before Thanksgiving
The holidays are a quiet season for listings but a great season for relationships. Plan these six ideas now so November and December run on autopilot.
6 holiday marketing ideas
- Thanksgiving thank-you post: a short, warm message to your past clients and sphere, no sales pitch.
- Pie pickup or photo day: invite past clients to pick up a pie or get a free family photo at a local spot.
- Holiday lights map: share a map of the best light displays in your area and ask followers to add their favorites.
- Year-end market recap: what happened to prices, inventory and days on market in your city this year, with the source.
- Holiday card with a free home value update: a simple card plus an offer to check what their home might be worth in the new year.
- New Year post: ask your audience whether 2027 is a year to buy, sell or stay, and offer a quick planning call.
A simple plan
- Early November: book the client event and order cards.
- Thanksgiving week: thank-you post and text to your closest clients.
- Early December: holiday lights map and event recap.
- Late December: year-end market recap and New Year post.
Practical guide, no statistics. Keep holiday posts inclusive: describe events and places, not who they are for.