Open house ideas
12 Open House Ideas That Bring Serious Buyers
A good open house starts days before the door opens and ends with a fast follow-up. Here are 12 practical ideas for before, during and after.
Before the open house
- Announce it about a week ahead, then again the morning of
- Text a personal invite to past clients and your sphere who live nearby
- Add the date to the listing portals and to your listing reel
- Place directional signs at the main turns (check your local sign rules)
During the open house
- Use a QR-code sign-in so you can follow up the same day
- Print a one-page feature sheet with the facts buyers ask about: price, square footage, taxes and HOA dues
- Turn on every light, open the blinds and set a comfortable temperature
- Keep a short list of recent nearby sales ready for questions about value
After the open house
- Text every visitor within 24 hours with a thank-you and the feature sheet
- Send the seller a recap: number of visitors, feedback and next steps
- Post a thank-you story with a photo of the home
- Offer neighbors who stopped by a free home value update
Fair Housing reminder: market the home, not the buyer. Avoid phrases about who a home suits, like "perfect for families" or "ideal for young professionals".