Listing video ideas
Listing Video Ideas: 8 Videos for Every New Listing
One listing can carry a week of video if you plan it from the start. Here are 8 listing video ideas in the order a listing lives, from the first teaser to the closing recap, with what each one needs. Most of them work with the listing photos you already have.
8 listing video ideas, in order
- 1. Coming soon teaser: one exterior shot and three close-ups, "Coming soon" on screen, no price yet. Needs: your seller's OK and a check of your MLS's rules on coming-soon marketing.
- 2. Photo walkthrough: 10 to 12 listing photos in room order with slow camera moves and the room names on screen. Needs: photos you are licensed to use in video.
- 3. Just listed reel: 10 to 30 seconds with beds, baths, square feet and the one feature buyers will remember, then your name and brokerage on the end card.
- 4. Three details buyers miss: built-ins, storage, new windows or a pantry, one short clip or photo and one caption each.
- 5. Before and after: an empty room next to the same room virtually staged. Label the staged version "virtually staged" and keep walls, floors and windows exactly as they are.
- 6. Open house invite: date, time and address on screen over the front door and the kitchen, posted two to three days before.
- 7. Price improved update: the new price, the exterior and one reason to take a second look. Only with your seller's approval.
- 8. Just sold recap: the exterior with "Sold" on screen and one line on what helped. Needs: your client's permission; follow your state's and MLS's rules on advertising a sale.
Before you post a listing video
- You have the rights to every photo and clip, including your photographer's license and the seller's permission.
- Your name and brokerage, and any license number your state requires, are on the end card or in the caption.
- Fair Housing: describe the home and the area's features, never who should live there.
- AI-animated or virtually staged content is labeled as such.
- Prices, addresses and open house times are checked by hand before you post.
Want the walkthrough and the reel made for you?
Our Cinematic Walkthrough turns your listing photos into slow camera moves through every room: a vertical 9:16 edit plus an unbranded MLS version, $99 per property, within 48 hours. A 30-second Listing Reel with voiceover and captions is $49, within 24 hours. See the samples at theagentedition.com/services/cinematic-walkthrough.
Marketing guidance, not legal advice. Check your state's and your MLS's advertising rules.