How to Make a Real Estate Market Update Video (7 Steps)

The 7 steps at a glance

• ✓Step 1 – Pick your area and one source. Metro numbers are published monthly by Realtor.com research; for ZIP-level numbers use your MLS. Write down the month and the source before you do anything else.
• ✓Step 2 – Choose three numbers. Good defaults: median list price, median days on market and the share of listings with a price cut (or the number of homes for sale). Note how each one compares with a year earlier.
• ✓Step 3 – Find the story. Look for the number that changed the most or stands out against other markets. That number becomes your hook; the other two support it.
• ✓Step 4 – Write a 25–35 second script: hook, three numbers, one takeaway, call to action. Our fill-in market update script has a ready template.
• ✓Step 5 – Pick a format: on camera, voiceover over charts or your own listing photos (faceless), or text on screen with music.
• ✓Step 6 – Edit in 9:16 vertical with burned-in captions, the source and month on screen, and your name, brokerage and any license details your state's advertising rules require.
• ✓Step 7 – Post and reuse: Reel, TikTok or YouTube Short first, then the same numbers in a Story, one line in your newsletter and a short text to your sphere.

Worked example: finding the story in Denver's August 2026 numbers

Realtor.com data for the Denver-Aurora-Centennial, CO metro in August 2026: median list price $574,900, down 4.2% from a year earlier; a median of 57 days on market for active listings, about the same as last year; 12,998 homes for sale, up 2.1%; and 31.4% of listings with a price cut, roughly unchanged from a year earlier. The price drop is the obvious headline, but the stronger story is the price cuts: 31.4% is well above the 21.3% median of the 73 U.S. metros with at least 3,000 homes for sale, and the second-highest share among them. So the hook leads with price cuts, and the list price supports it.

The Denver script (about 30 seconds)

• ✓Hook: "Almost one in three Denver listings cut its price in August."
• ✓Numbers: "31.4% of homes for sale had a price reduction, the second-highest share among big U.S. metros. The median list price is $574,900, down 4.2% from a year ago. And the typical listing has been on the market for 57 days, about the same as last year."
• ✓Takeaway: "Sellers, pricing it right from day one really matters. Buyers, some homes may have room to negotiate."
• ✓Call to action: "Want the numbers for your neighborhood? Send me a message."
• ✓On screen: "Source: Realtor.com, Denver metro, August 2026. List price = asking price."

On camera, voiceover or text only: what each needs

• ✓On camera: phone at eye level, light from a window in front of you, a clip-on mic, and short takes read from a teleprompter app. Most personal, but the most work each month.
• ✓Voiceover (faceless): record in a quiet room with soft furnishings and lay your voice over animated numbers or listing photos you have the rights to use.
• ✓Text and music: one big number per screen, held long enough to read twice. Fastest to make, but leans fully on the hook.
• ✓Done for you: if you'd rather skip the editing, our Market Update Reel turns your local numbers into a branded 30-second reel with voiceover and captions for $49, delivered within 24 hours.

Checklist before you post

• ✓Source and month are on screen
• ✓You say "list price" or "asking price", not "sold price", when you use listing data
• ✓Metro numbers are labeled as metro numbers; neighborhoods can differ
• ✓No price predictions or promises, and nothing that sounds like investment advice
• ✓Fair Housing: talk about homes, prices and the market, never about who lives or should live in an area; skip words like "safe" or "family-friendly" for neighborhoods
• ✓Auto-captions are checked by hand; they often mishear numbers such as "fifteen" and "fifty"
• ✓If you use MLS statistics, they follow your MLS's rules for publishing data