Text scripts
Asking for Referrals in Real Estate: 3 Texts That Don't Feel Pushy
Many referrals come from people who already trust you. The ask works best when it is short, friendly and comes after you've helped, not before.
3 texts to copy
- After closing (2 to 4 weeks later): “Hi [Name], hope you're loving the house this fall! If a friend ever asks about buying or selling, I'd be glad to help them too.”
- At the home anniversary: “Happy one year in the house, [Name]! If you know anyone thinking about a move, I'm always happy to answer questions, no pressure.”
- After a referral: “Thank you for sending [Friend] my way, [Name]. I'll take good care of them.”
If they reply yes
- “Thank you! And if you ever want a quick update on your home's value, just text me.”
When to ask
- After a good moment: closing day, a home anniversary, a thank-you from them.
- Once or twice a year per person is plenty.
- Pair the ask with something useful, like a home value update or a seasonal checklist.
What to avoid
- Texting people who haven't agreed to get texts from you.
- Mass texts with no name.
- Offering gifts or cash for referrals before checking your state's rules and RESPA.
Want texts written for you every month?
Every Market Update Kit from The Agent Edition includes 3 texts for your sphere, written from your city's numbers. See samples at theagentedition.com/samples.
Only text clients who opted in to hear from you. General marketing guidance, not legal advice.