10 AI prompts agents actually use.
Copy a prompt into ChatGPT, Claude or Gemini and fill the brackets. Always check facts and wording before you publish.
- 1
Listing description that sounds like you
You are a top listing copywriter for [city]. Write a 150-word MLS description for a [beds]-bed, [baths]-bath, [sqft] sq ft [property type] at [neighborhood]. Facts: [3 to 6 features]. Lead with the single strongest feature, use concrete details instead of adjectives, avoid the words 'stunning', 'nestled' and 'dream home', and end with one line on the location. Then give me a 2-sentence version for Instagram.
- 2
Fair Housing check before you post
Review the listing text below for wording that could raise U.S. Fair Housing concerns, such as describing who the ideal buyer is, family status, religion, disability, or neighborhood demographics. Quote each risky phrase, explain the concern in one line, and suggest a neutral rewrite that describes the property instead of the people. Text: [paste]
- 3
One listing, seven posts
Turn this listing into 7 social posts for one week: 1 just-listed announcement, 1 feature close-up, 1 neighborhood post, 1 'what $[price] buys in [city]' post, 1 open house invite, 1 behind-the-scenes post, 1 last-call post. For each: a hook under 10 words, a caption under 80 words, and one call to action. Listing facts: [paste]
- 4
Open house follow-up text
Write 3 short text messages (under 300 characters each) to send the evening after my open house at [address]. Version A for a visitor who seemed ready to buy, B for a neighbor who was curious, C for someone who is also selling. Friendly, specific to the home, one question at the end, no pressure.
- 5
Listing appointment prep
I have a listing appointment for a [property type] in [neighborhood] with sellers who [situation]. List the 8 questions they are most likely to ask, with a clear, honest two-sentence answer to each, and 3 questions I should ask them first. Keep it conversational.
- 6
Market update in plain English
Here are this month's numbers for [market]: median list price [x], change vs last year [x%], median days on market [x], share of listings with price cuts [x%]. Explain in 90 words what this means for a seller and for a buyer, without predicting prices. End with one line inviting them to ask about their home.
- 7
Price reduction conversation
Write talking points for calling my sellers after [x] days on market with [x] showings and no offers. Include what the data says, 2 options besides a price cut, how to frame a reduction of [x%], and one empathetic opening line. Keep it under 200 words.
- 8
Sphere check-in that is not awkward
Write 5 different short messages to reconnect with past clients I have not talked to in over a year. Each should reference something useful (a market fact, a home maintenance tip for [season], a local event in [city]) and never ask for referrals directly.
- 9
Buyer consultation one-pager
Create a one-page outline for a first buyer consultation in [state]: what I do, how the buyer agreement works in plain words, the steps from pre-approval to closing, and what the buyer should prepare this week. Write it so a first-time buyer understands it in 2 minutes.
- 10
Reel script in 20 seconds
Write a 20-second vertical video script for [topic] aimed at homeowners in [city]. Structure: a hook in the first 2 seconds that names the city, one surprising fact, one practical takeaway, and a call to action to comment '[keyword]'. Include on-screen text for each line. Maximum 55 spoken words.
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